Every consumer & B2C category
16 category families and 80+ subcategories — from prepaid mobile and skincare to ride-hailing and pet food — plus a free-text niche field for anything not on the list.
Competitor intelligence · consumer & B2C
Know exactly where you stand in your category and in your country.
Rivalscope maps the real competitive set for any consumer or B2C product or service, breaks each rival down to price bands, positioning claims and feature-level support, then puts your own product in the same matrix. Refresh any time to see the current picture.
- 16
- category families
- 282+
- subcategories
- 30
- country markets
- 8-12
- comparison dimensions
What the app does
Six capabilities that together turn a category question into a decision.
Country-specific competitive sets
The same category behaves differently in Malaysia, the UK and Brazil. Scope any of 30 markets (or go global) and get the brands, price points and currency that actually apply.
Granular, not a summary
Each rival is broken down into pricing model and band, positioning claims, target segment, channels, differentiators, gaps, strengths, weaknesses and support level on every comparison dimension.
Visualised, not a wall of text
Price-versus-positioning quadrant, price-range bars, share estimates, positioning-theme distribution and a full feature-coverage heatmap.
Measured against you
Your product becomes its own highlighted column: coverage score, price delta against the field, gaps to close, what only you have, and recommended moves.
Refreshable, with a visible clock
One click re-runs the research and re-stamps the timestamp, so you always know how current the view is instead of trusting a stale export.
How it's different
Four deliberate choices that separate this from the usual competitor tooling.
Not a static report
Most tools hand you a PDF that ages the moment it's produced. Every view here carries a freshness stamp and a refresh button.
Not web-analytics-only
Traffic tools only see companies with big websites. This works for FMCG, retail, telco plans and local services — categories that live offline.
Not a generic market overview
The analysis is field-level: price bands, feature support, channel mix, claims. Detail you can act on, not adjectives.
Not competitor-only
Your product sits in the same matrix as its rivals, so the output is a decision, not a reading exercise.
Three steps
- 01
Scope the market
Pick a category and subcategory, choose a country, and optionally describe a tighter niche.
- 02
Read the map
Six to eight real competitors, expandable to granular pricing, claims, channels and feature support, with charts across the set.
- 03
Measure yourself
Add your product to see your column in the matrix, your price delta, your gaps and the recommended moves.
Map your category in under a minute
7-day free trial, no card required. Then USD 10/month — cancel any time.